Thursday, April 9, 2009

Project II: Creative Brief

Potential Title:
Bastard, Choose

Overview:
This will be a trailer for the book Bastard: Choose My Identity, which was created to raise the main question: What is Identity? The book compiles great writing from writers all over the world, as well as photographs and designs that have been put together to illustrate the concept and issues of identity. I would like the trailer to briefly touch on the concept of Identity and encourage the viewer to explore the concept by reading the book.

Audience/Context:
The book trailer will be geared more towards youth 18+ to about 40 years.

Key Message:
What exactly is identity? (Key Question.) Identity isn't just something you construct yourself. Your environment, social context, surrounding peers, and society all play a big part in influencing the way you act and identify yourself. You tend to take pieces from your environment before using them to create yourself in some way.

Content Planning:
I plan to use more stills for this particular project, including photographs, and drawn illustrations that will sometimes be placed apart from the photographs as well as on top of the photographs. If possible, I would like to try some animation with the drawings and place them on top of the photographs. This tends to illustrate a bit of the style that the book itself is set in.

The book also contains a lot of juxtaposing images & writing. Each book they sell also has a different cover, to establish the sense of difference. I'd like to use some form of juxtaposition as well as differentiation in my trailer.

Bibliography: No relevant sources yet.

Visual/Conceptual References: The photographs, designs, and pieces of writing in the book are my inspirations so far.



PRE-PRODUCTION PHASE

April 9: (thursday)
- Think of a concept
- Creative briefing posted
- Schedule posted


April 10-13: (weekend)
- Idea will be developed
- Storyboard will be completed
- Equipment planned
- Blog entry by the 15th/16th covering the progress


April 17: (class)
- Scripting/planning done


April 18-19: (weekend)
- Apply any critiques to existing work
- Rough concepts for packaging & presentation


PRODUCTION PHASE


April 24: (class)
- Video sketches to show in class
- Critique: concepts for packaging & presentation


May 1: (class)
- Rough cut due for critique


May 8: (class)
- Final cut due for critique


May 9-11: (weekend-monday)
- Finalize final cut
- IF final cut is running into problems, this weekend will be spent recreating the footage


POST-PRODUCTION PHASE


May 15: (class)
- Final Cut for critique
- Presentation concept mock-up sketches/model for critique


May 16-20:
- Finalizing
- Creating final package
- Exporting & burning disc


May 21: Due date for submission

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