Rachael Yamagata's Album Teaser

The other day I watched Rachael Yamagata's album teaser, and this particular video was incredibly inspirational for my project III. It has the same kind of melancholic feeling I would like to capture and also utilizes text along with imagery very effectively. The text fades into the footage, and even the footage & stills themselves fade in and out to evoke a gentler and softer feeling. It's a very simple video, but combines typography and multiple tracking shots to help capture the details of a particular concept and setting. The lighting was also dimmer but very natural, and I think this really aided the mood.

I'm glad I was able to stumble across this video. It reminded me to use natural lighting in my footage, and I was able to capture more effective footage using that along with a few slower tracking shots.