Thursday, April 16, 2009

Project II: Week of April 16 Progress (Part II)

Storyboard




Project II: Week of April 16 Progress

Bastard: Choose My Identity
Christian Ernst, Lars Harmsen, Andre Rosler, Ulrich Weiss




Summary

BASTARD Choose my Identity
Tell me who I am and give me a face. In it you will find facets of me, but also see a reflection of yourself.


The idea behind BASTARD was to bring together photographers, writers, illustrators, graphic designers, musicians and typographers to create a solid and unique book that also functions as a work of art. The profoundly personal impressions of the authors and artists have become intertwined and their distinct and individual visions have served to shed light on our modern culture -- on daily life, on the themes of change and continuity, and on the pervasive branding that is all around us. We must define who we are, be able to form both national and personal identities for ourselves, and in this journey we may come to see that globalization is not a completely negative force. Instead, the trend and phenomenon of globalization offers us proof that we are living in an era as exciting as one could imagine.


What happens when all of the disparate places and faces of the world "shrink" into a global village? What happens when cultures begin to merge and traditions start to dissolve?


Searching to define cultural identity and cultural bastarding, Christian Ernst, Lars Harmsen and André Rösler traveled to various hot spots highlighting the globalization trend. Writers with personal histories of emigration contributed their stories and poems. This book has been published with more than 50 unique typefaces, which have been created by typographers from all over the word. An engaging musical soundtrack is also included, as well as 50 high-resolution images, which serve to visually and aurally complement the book’s ideas.


Conceptually...


This book made me think about what exactly identity is, by discussing topics such as Globalization, Consumption, Culture, Identity, Individualism, Community, Communication, Cognition, Authenticity, and Identity. Working with these concepts, I'd like to raise curiosity and interest over the topic of Identity. I'd like to make the viewer question Identity, and also question various of these concepts, since this is the sole focus of the book.

Some concepts that arise:

A human being is a person as a personage with an accumulation of masks.

Community is formed when there is a continuing agreement on rituals. Community is the responsible integration of individuals.Culture means participation in a community.

Culture is a reflective process specific toe very community ensuing traditions and serving to differentiate its society and social subsystems.

The processes of social reflection are processes of communication.

Communication is a coherent multilogue. Perception is an individual prerequisite for contact. Perception is a subjective action. Action is the result of the individual process of cognition through primary experience.

Education is theguided individual process of gaining knowledge. Communication of the process of cognition is participation in the processes of social reflection. Education and primary experience are cultural processes which form identity.

Identity is the ability to reconciliate the individual and the person. Ideals are abstractions as cultural absolutes and are (collectively accepted and derealized) constructs of reality providing a society with meaningful common dreams and visions (objectives and wishful thinking.)


Visually...

I noticed that this book contains a huge mixture of photography, writing, and illustrations. The illustrations are drawn all over the photographs and are apparent throughout the entire book, so I'd really like to focus on making this particular trailer oriented around illustrations and imagery.

I would really like to express how much of an art piece this book also functions as. It exists to provoke thought, and isn't a novel. Instead it's more of a collection of works that revolve around the concept of identity. Many short stories are also included, which are written by authors who come from various different backgrounds. The stories tend to illustrate what sorts of struggles their authors experienced, and any identity crises they encountered.

I'd like to also try using layers of plexiglass for this project. My idea is to place it in front of the images and stand behind the glass as I draw on it. I'd also like to play with the manual focus on my camera to gain different effects. I'll have to kick around in Aftereffects as well, to see what other things I can do to my imagery & footage.

Here's an idea of styling, as inspired by some of the spreads:






Thursday, April 9, 2009

Project II: Creative Brief

Potential Title:
Bastard, Choose

Overview:
This will be a trailer for the book Bastard: Choose My Identity, which was created to raise the main question: What is Identity? The book compiles great writing from writers all over the world, as well as photographs and designs that have been put together to illustrate the concept and issues of identity. I would like the trailer to briefly touch on the concept of Identity and encourage the viewer to explore the concept by reading the book.

Audience/Context:
The book trailer will be geared more towards youth 18+ to about 40 years.

Key Message:
What exactly is identity? (Key Question.) Identity isn't just something you construct yourself. Your environment, social context, surrounding peers, and society all play a big part in influencing the way you act and identify yourself. You tend to take pieces from your environment before using them to create yourself in some way.

Content Planning:
I plan to use more stills for this particular project, including photographs, and drawn illustrations that will sometimes be placed apart from the photographs as well as on top of the photographs. If possible, I would like to try some animation with the drawings and place them on top of the photographs. This tends to illustrate a bit of the style that the book itself is set in.

The book also contains a lot of juxtaposing images & writing. Each book they sell also has a different cover, to establish the sense of difference. I'd like to use some form of juxtaposition as well as differentiation in my trailer.

Bibliography: No relevant sources yet.

Visual/Conceptual References: The photographs, designs, and pieces of writing in the book are my inspirations so far.



PRE-PRODUCTION PHASE

April 9: (thursday)
- Think of a concept
- Creative briefing posted
- Schedule posted


April 10-13: (weekend)
- Idea will be developed
- Storyboard will be completed
- Equipment planned
- Blog entry by the 15th/16th covering the progress


April 17: (class)
- Scripting/planning done


April 18-19: (weekend)
- Apply any critiques to existing work
- Rough concepts for packaging & presentation


PRODUCTION PHASE


April 24: (class)
- Video sketches to show in class
- Critique: concepts for packaging & presentation


May 1: (class)
- Rough cut due for critique


May 8: (class)
- Final cut due for critique


May 9-11: (weekend-monday)
- Finalize final cut
- IF final cut is running into problems, this weekend will be spent recreating the footage


POST-PRODUCTION PHASE


May 15: (class)
- Final Cut for critique
- Presentation concept mock-up sketches/model for critique


May 16-20:
- Finalizing
- Creating final package
- Exporting & burning disc


May 21: Due date for submission

Project I: Ten Doors (Final)


Project I: 10 Doors (Final) from Caitlin on Vimeo.

Week of April 1-9 Progress

Made a new script over the weekend and also got my actress back for a second round of takes. Reminder: I owe Jacqueline Lau dinner, serious big-time dinner especially since I dragged her around the city so many times and shoved her into the pool with her clothes on twice.



I'm not sure why FCE was giving me so many problems today but here's the screwed up version of the retake where the aspect ratio was wrong (the only problem I easily fixed) and the clips became dislocated ("media offline") and REPLACED every single time I re-loaded Final Cut Express. I literally had to re-insert the second part of my sequence because I couldn't relocate each clip using reconnect media. When I tried to relocate,

Some attributes of one or more of the files you have chosen do not match the attributes of the original. This may cause problems within the sequences that are depend on them. The attributes that differed are as follows:

- Reel
- Media Start and End


and the clips would be replaced by a file I didn't specify. I'm not sure but the second file didn't have this problem, so I have no idea what I did to the first to make it so disagreeable...?

Anyway, that's why my disc got in late, I really hope that didn't get me deducted marks because the project itself was completed hours before!! @_@ I didn't think 3 hours wouldn't be enough to just get it exported and placed on a disc.

I'll put the screwup version up as soon as it finishes uploading anyway, the smallest size I can get this is 450 megs and it was choking up my computer: